Hear why last-touch attribution is outdated, how value exchange must drive data use, and why nerds run the show when it comes to measurement.
Visit The Grand Basis Oasis at CANNES LIONS! Learn More
Visit Basis at CANNES LIONS! >>
“Without Basis’ workflow and automation, we couldn’t be as nimble.”
“The more we integrate Basis into our workflow, the more value we see.”
“Since using Basis, we reduced set up time and are able to launch more campaigns.”
Created and designed for the modern learner, AdTech Academy meets you where you are and takes you where you want to go. Unlock the tools you need to become a Basis expert and an adtech aficionado!
Fuel your passion here! We are looking for amazing people diverse in thought, perspective, and culture to join our team.
Learn MoreCheck out our open roles and see why we’re consistently ranked a top place to work.
Hear why last-touch attribution is outdated, how value exchange must drive data use, and why nerds run the show when it comes to measurement.
Explore why ad curation is gaining traction in 2025 as marketers demand control, efficiency, and brand-safe environments.
Matt Barash explores ad inefficiencies and why rethinking workflow is key to saving time, resources, and driving success.