PART 1: APRIL 9th // Advertising Through Crisis
Centro's president and 20-year industry veteran, Tyler Kelly, will discuss the overall impact of Covid-19 on the media industry, identify emerging opportunities within the advertising landscape, and share how Centro is looking forward to the new normal. Tune in to hear what advertisers should actually be doing during a crisis—you might be surprised! Access Webinar Recording Here.
Dining in has come to a grinding halt. Learn how quick service restaurants are pivoting their branding, messaging, and advertising strategies to reach their audiences, while remaining sensitive to a turbulent economic landscape. Access Webinar Recording Here.
Programmatic has changed the way pharma and healthcare companies speak to their consumers. Now more than ever, these companies need impactful ways of reaching audiences. We’ll cover the the dos and don’ts of leveraging data and programmatic technology to activate the right segments. Access Webinar Recording Here.
Consumption habits and buying mechanisms for consumers have changed overnight. How should CPG advertisers shift strategy to ensure they’re meeting their customers’ needs? Access Webinar Recording Here.
E-learning and online coursework strategies have become the new norm. Whether this is a temporary phenomenon or not, we know that the need for online coursework isn’t going away anytime soon. We’ll speak to how educational institutions are adjusting to meet the changing needs of their students. Access Webinar Recording Here.
President | Centro
Tyler Kelly is a 15-year veteran at Centro, where he leads software and service sales teams and Centro’s managed service organization. In this role, he oversees a team of more than 150 sales professionals and 300 service specialists. Tyler was the fourth employee hired at Centro and has advanced his expertise and knowledge of digital media throughout his 20 years in the industry.
Executive Vice President, Media Services & Operations | Centro
As Executive Vice President of Media Services and Operations, April is focused on helping clients solve business problems in the complex world of digital media. April has nearly two decades of digital media experience and has partnered with clients across numerous verticals including CPG, energy, finance, healthcare, insurance, pharmaceutical, recruitment, retail and travel and tourism.
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Driven by Centro's Media Innovation + Technology team, the Centro Institute focuses on thought leadership and education on emerging trends. They share knowledge in the field and office by hosting a variety of events in-person and online.