DO MORE WITH BASIS

Built for you.
We are more than just a DSP—manage campaigns holistically, while staying agile.
95% of users say that Basis has improved their ability to work remotely with:
  • Collaboration

    Messaging, proposal, and communication tools within Basis allow your teams to connect from anywhere, at any time—without missing a beat!
  • Flexibility

    Basis brings together search, social, direct, and DSP buys. As your team and business fluctuate, so can your relationship with Centro.
  • Automation

    Streamlining team efficiencies and workflow reduces mistakes with an automated platform. Take back time, work smarter, not harder.
  • Plan

    Robust Inventory Directory

    Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts, making it the largest curated directory in the industry.

    Negotiation & Contract Management

    Seamlessly manage the entire vendor RFP process across all inventory types. From vendor negotiations and communications, to automated trafficking and execution of placements, with Basis you’ll simplify, error-proof, and automate the campaign planning process.
  • Buy

    #1 Rated Demand-Side Platform

    Plan, buy, and optimize your omni-channel campaign using the #1 rated DSP on G2. Drive performance and unlock efficiencies with a Basis’ artificial intelligence engine.

    Direct Media Activation

    Access direct inventory across 11,000 publishers, and flawlessly implement media plans with insertion order and ad server capabilities. Create your media mix by planning, buying, and optimizing direct media side by side with programmatic, search, and social.
  • Analyze

    Universal Reporting & Analytics

    Leverage powerful ad server, Facebook, LinkedIn and AdWords integrations to manage your entire digital campaign’s performance. From creative to conversions, you’ll save time, optimize more efficiently, and reduce errors.

    Business Intelligence & Insights

    Dig into more than 180 unique data points across your business, clients, vendors or campaigns. Create custom reports using the most up-to-date and actionable information—Basis’ integrated business intelligence application allows you to slice and dice data any way you want it.
  • Streamline

    Collaboration & Messaging

    Improve team efficiency and collaboration with Basis’ comprehensive messaging center. A history of all internal and external correspondence is available at your fingertips within the app, along with access to all RFPs and IOs.

    Billing Facilitation

    Save time and money with real-time reporting that results in more accurate billings, easier financial reconciliations, and a faster way to close your books at the end of the month. Interested how Basis works with your billing system?

#1 DSP

#1 Video Ad Software

Cross-Channel Ad Software Leader

Mobile Ad Software Leader

The Industry's Most Comprehensive & Automated Digital Media Platform

DISPLAY | SOCIAL | CONNECTED TV | VIDEO | NATIVE | MOBILE | RICH MEDIA | AUDIO

Recommended Resources

Stay up-to-date with the latest and greatest trends and best practices with our free learning resources.