"Easy to Use, Robust, Broad Reach"
  • #1 DSP
  • #1 Video Ad Software
  • Cross-Channel Ad Software Leader
  • Video Ad Software Leader
  • Mobile Ad Software Leader





Basis by Centro is proud to be recognized by G2 as the #1 DSP  for more than two years running!

The G2 Spring 2020 Grid report also ranked Basis as a Leader in the video advertising, mobile advertising, and cross-channel advertising software categories. G2 is a marketplace for businesses to discover, buy, and manage software and services.

You need more than just a DSP—Basis seamlessly integrates workflow automation, holistic analytics, business intelligence technology, and billing reconciliation. It keeps everything you need in one place, so that you can spend more time focusing on strategy and generating new business. It’s time to do more, with Basis.

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Basis reviews sourced by G2

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  • Plan

    Robust Inventory Directory

    Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts, making it the largest curated directory in the industry.

    Negotiation & Contract Management

    Seamlessly manage the entire vendor RFP process across all inventory types. From vendor negotiations and communications, to automated trafficking and execution of placements, with Basis you’ll simplify, error-proof, and automate the campaign planning process.
  • Buy

    #1 Rated Demand-Side Platform

    Plan, buy, and optimize your omni-channel campaign using the #1 rated DSP on G2. Drive performance and unlock efficiencies with a Basis’ artificial intelligence engine. Learn more

    Direct Media Activation

    Access direct inventory across 11,000 publishers, and flawlessly implement media plans with insertion order and ad server capabilities. Create your media mix by planning, buying, and optimizing direct media side by side with programmatic, search, and social.
  • Analyze

    Universal Reporting & Analytics

    Leverage powerful ad server, Facebook, and AdWords integrations to manage your entire digital campaign’s performance. From creative to conversions, you’ll save time, optimize more efficiently, and reduce errors. Learn more

    Business Intelligence & Insights

    Dig into more than 180 unique data points across your business, clients, vendors or campaigns. Create custom reports using the most up-to-date and actionable information—Basis’ integrated business intelligence application allows you to slice and dice data any way you want it. Learn more
  • Streamline

    Collaboration & Messaging

    Improve team efficiency and collaboration with Basis’ comprehensive messaging center. A history of all internal and external correspondence is available at your fingertips within the app, along with access to all RFP’s and IO’s. Learn more

    Billing Facilitation

    Save time and money with real-time reporting that results in more accurate billings, easier financial reconciliations, and a faster way to close your books at the end of the month. Interested how Basis works with your billing system? Let's talk