"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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ID Spoofing Dents Campaign Performance
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
TikTok’s potential U.S. ban stirs marketers, spurs contingency planning
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...