Gauge Your Programmatic Readiness
When it comes to programmatic buying, there are typically four different options:
- Outsourced Managed Services
- Buying self-service via a tech-based platform
- Starting on a path-to-self-service
- Getting left behind—yikes
Learn more about the different programmatic options and dive into our Programmatic Readiness Guide as you assess the ideal solution for your digital buying needs. Also, use our 10-step checklist to spark action! After all, it's all about the journey.
The programmatic landscape is changing. Ensure that your spending will deliver strong results—Basis by Centro provides a solution to target the right audience, in the right place, at the right time. Using a myriad of channels such as search, social, display, native, audio, and connected tv, Basis has proven to generate the greatest ROI. What's more, no other company can provide the highest caliber in both service and product than Centro.
- Private Marketplaces and Vendors2000+
- Rated on G2#1 DSP
- in digital media activated in the last three years$1B+
Your Business Thrives with Basis
Grow RevenueCreate better outcomes for your customers and their campaigns utilizing powerful artificial intelligence to drive performance.
Increase TransparencyGain a clearer view of where dollars are being spent across direct, RTB, search, and social to achieve more with your working media.
Improve ProductivityReduce errors and operate more efficiently utilizing Basis’ workflow automation, billing facilitation, and collaboration tools.
#1 Rated Demand-Side PlatformPlan, buy, and optimize your omni-channel campaign using the #1 rated DSP on G2. Drive performance and unlock efficiencies with a Basis’ artificial intelligence engine.
Direct Media ActivationAccess direct inventory across 11,000 publishers, and flawlessly implement media plans with insertion order and ad server capabilities. Create your media mix by planning, buying, and optimizing direct media side by side with programmatic, search, and social.
Universal Reporting & AnalyticsLeverage powerful ad server, Facebook, LinkedIn and AdWords integrations to manage your entire digital campaign’s performance. From creative to conversions, you’ll save time, optimize more efficiently, and reduce errors.
Business Intelligence & InsightsDig into more than 180 unique data points across your business, clients, vendors or campaigns. Create custom reports using the most up-to-date and actionable information—Basis’ integrated business intelligence application allows you to slice and dice data any way you want it.
Collaboration & MessagingImprove team efficiency and collaboration with Basis’ comprehensive messaging center. A history of all internal and external correspondence is available at your fingertips within the app, along with access to all RFPs and IOs.
Billing FacilitationSave time and money with real-time reporting that results in more accurate billings, easier financial reconciliations, and a faster way to close your books at the end of the month. Interested how Basis works with your billing system?
#1 DSP by G2 Three Years in a Row
Leaders in 5 Ad Tech Industries:
Demand Side Platform
Cross Channel Advertising