Gauge Your Programmatic Readiness
When it comes to programmatic buying, there are typically four different options:
- Outsourced Managed Services
- Buying self-service via a tech-based platform
- Starting on a path-to-self-service
- Getting left behind—yikes
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Learn more about the different programmatic options and dive into our Programmatic Readiness Guide as you assess the ideal solution for your digital buying needs. Also, use our 10-step checklist to spark action! After all, it's all about the journey. |
See what Basis will do for you.
The programmatic landscape is changing. Ensure that your spending will deliver strong results—Basis by Centro provides a solution to target the right audience, in the right place, at the right time. Using a myriad of channels such as search, social, display, native, audio, and connected tv, Basis has proven to generate the greatest ROI. What's more, no other company can provide the highest caliber in both service and product than Centro.
The programmatic landscape is changing. Ensure that your spending will deliver strong results—Basis by Centro provides a solution to target the right audience, in the right place, at the right time. Using a myriad of channels such as search, social, display, native, audio, and connected tv, Basis has proven to generate the greatest ROI. What's more, no other company can provide the highest caliber in both service and product than Centro.
- Private Marketplaces and Vendors2000+
- Rated on G2#1 DSP
- in digital media activated in the last three years$1B+
Your Business Thrives with Basis
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Grow Revenue
Create better outcomes for your customers and their campaigns utilizing powerful artificial intelligence to drive performance. -
Increase Transparency
Gain a clearer view of where dollars are being spent across direct, RTB, search, and social to achieve more with your working media. -
Improve Productivity
Reduce errors and operate more efficiently utilizing Basis’ workflow automation, billing facilitation, and collaboration tools.
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Plan
Robust Inventory Directory
Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts, making it the largest curated directory in the industry.Negotiation & Contract Management
Seamlessly manage the entire vendor RFP process across all inventory types. From vendor negotiations and communications, to automated trafficking and execution of placements, with Basis you’ll simplify, error-proof, and automate the campaign planning process.
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Buy
#1 Rated Demand-Side Platform
Plan, buy, and optimize your omni-channel campaign using the #1 rated DSP on G2. Drive performance and unlock efficiencies with a Basis’ artificial intelligence engine.Direct Media Activation
Access direct inventory across 11,000 publishers, and flawlessly implement media plans with insertion order and ad server capabilities. Create your media mix by planning, buying, and optimizing direct media side by side with programmatic, search, and social. -
Analyze
Universal Reporting & Analytics
Leverage powerful ad server, Facebook, LinkedIn and AdWords integrations to manage your entire digital campaign’s performance. From creative to conversions, you’ll save time, optimize more efficiently, and reduce errors.Business Intelligence & Insights
Dig into more than 180 unique data points across your business, clients, vendors or campaigns. Create custom reports using the most up-to-date and actionable information—Basis’ integrated business intelligence application allows you to slice and dice data any way you want it.
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Streamline
Collaboration & Messaging
Improve team efficiency and collaboration with Basis’ comprehensive messaging center. A history of all internal and external correspondence is available at your fingertips within the app, along with access to all RFPs and IOs.Billing Facilitation
Save time and money with real-time reporting that results in more accurate billings, easier financial reconciliations, and a faster way to close your books at the end of the month. Interested how Basis works with your billing system?
As Featured In:
#1 DSP by G2 Three Years in a Row
Leaders in 5 Ad Tech Industries:
Demand Side Platform
Cross Channel Advertising
Video
Advertising
Mobile
Advertising
Display Advertising
Recommended Resources
Stay up-to-date with the latest and greatest trends and best practices with our free learning resources.
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The Programmatic Readiness Guide
Are you ready to make your move to a self-service buying model? Find out with our handy guide. Download Now -
Forrester Study: Digital Media Buying Convergence
75% of agencies are breaking down buying silos. Are you? Read Now -
How to Evaluate a Demand-Side Platform
In need of a new DSP? The first thing to know about choosing a new DSP—is that you need more. Read Now