When it comes to programmatic buying, there are typically four different options:
- Outsourced Managed Services
- Buying self-service via a tech-based platform
- Starting on a path-to-self-service
- Getting left behind—yikes!
How do you know which path is best for you, your company, and team?
The path forward may seem daunting, but don’t worry—we broke it down for you.
Gauge your readiness for a self-service buying model by thoroughly assessing:
- Business
- People
- Process
- Technology
- Future
Learn more about the different programmatic options and dive into our Programmatic Readiness Guide as you assess the ideal solution for your digital buying needs. Also, use our 10-step checklist to spark action (you’re basically getting two-for-one—for free)! After all, it’s all about the journey.
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