BASIS

BUY INVENTORY QUICKLY, AND EASILY ACROSS ALL MAJOR AD NETWORKS.

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Basis is a programmatic ad buying platform that allows marketers and agencies to manage mobile, desktop, video and social campaigns from planning through reporting and optimization – all in one place. It’s the first of its kind to offer the power of programmatic buying with an entire digital workflow, including social, search and direct. Whether you’re a programmatic pro or a first-timer, taking control of your digital media strategy has never been easier.

DSP DEFINED - WHAT YOU NEED TO KNOW

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What Is It?

A DSP (Demand-Side Platform) is software that empowers advertisers to bid, buy, and place digital advertising across multiple exchanges, in a variety of formats, and on various channels. If you’re going digital, and you want the efficiency and scale of programmatic, then a DSP is what you need.

What’s the Reach Potential?

The reach a DSP provides is virtually unparalleled when compared to traditional advertising methods. Its level of automation gives you access to more biddable inventory than a manual process ever could. At the same time, DSP technology enables you to tightly target consumers across display, mobile, video, and more—including their favorite social networks and mobile apps. The opportunities to grow your audience are endless.

What Does It Cost?

Many DSPs have high barriers to entry, and pricing can vary greatly from platform to platform. The cost associated with a DSP often depends on the media budget you commit to the platform. Typically, a platform fee is included in addition to a minimum monthly charge or annual spend. This commitment is usually required to either sign an agreement or maintain the original platform fee rates. However, Basis offers flexibility for your business ahead of a broader commitment.

ADVANCED TECHNOLOGY IN A FRIENDLY PACKAGE

One Simple User Interface brings planning, executing, reporting, and optimization under one roof. Say goodbye to data silos and attribution mysteries.
Real-Time Reporting and Transparent Visibility provide reporting, down to the placement level, without delays. Optimize on the fly and ensure you’re buying only what works.
With Flexible Service Levels from full-touch to no-touch—and everything in between—we provide the support that’s right for you. Let our team of experts steer you toward programmatic self-sufficiency.
Powerful Brand Safety Controls, including access to hand-vetted premium inventory and pre-bid fraud protection, are built to protect the integrity of your campaigns and provide peace of mind.
Competitive Reach and Speed gives you access to the same inventory as the biggest players in programmatic (over 40 billion daily impressions!) and one of the fastest bid responses on the market. 
Advanced Mobile Tools, including hyper-local targeting using GPS data, keep you in front of your best customers, everywhere they go.

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