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Tuesday Webinars

2:00 p.m. to 2:30 p.m. Eastern

Basis Audience Extension Webinars are designed to arm you with the latest digital capabilities through Basis and Centro’s Managed Services, while also keeping you up-to-date on the most relevant digital topics.

Our quick, 30 minute webinars are available live or recorded, so that you can keep your focus on your current advertisers, and brush up on our content when it is convenient for you. 

Here is a list of our upcoming webinars:

May 1, 2018 - Viewability
Learn how to define viewability and include it in your media plans when it makes sense. 

May 15, 2018 - Political Targeting
With election season right around the corner, learn how to use the DSP to spread the word about local candidates and causes.

June 5, 2018 - Google Analytics
Understand the difference between Google Analytics and Campaign Reporting and how to effectively communicate those differences to your advertiser.

June 19, 2018 - Managed: Search
Search can be an excellent addition to an audience extension campaign. Learn about your SEM capabilities through Centro!

July 10, 2018 - Audience Data: 1st vs 3rd
Discover the difference between 1st and 3rd party data and when to incorporate it into your media plan.

July 24, 2018 - Digital Campaigns: Overcoming Objections
Learn how to address and overcome objections we hear most often when talking about digital advertising.

August 7, 2018 - Conversion Tracking
Discover how you can show campaign success through on-site user actions and conversion pixels.

August 21, 2018 - Managed: Search
Search can be an excellent addition to a audience extension campaign. Learn about your SEM capabilities through Centro!

September 11, 2018 - Contextual Targeting
Include contextual targeting in your media plan to help achieve your client's KPI!

September 25, 2018 - Holiday Shoppers
It's almost that festive time of year! Discover ways you can reach holiday shoppers during this busy time of year.

October 9, 2018 - Digital Campaigns: Prospecting
Increase your close ratio by prospecting the right clients and setting the proper expectations. 

October 23, 2018 - Brand Safety & Fraud
Identify ways you can add brand safetyelements to your campaigns. 

November 6, 2018 - Digital Campaigns: Renewals
The end of the year is right around the corner - it's time to secure those renewals for 2019! We will discuss best practices in the renewal process.

November 20, 2018 - Cross-Device Targeting
Learn how to reach your audience as they use different devices throughout the day.

December 4, 2018 - International Targeting
Utilize the DSP and its various tactics to reach an international audience. 

Dec 18 2018 - TBD

For more webinars, one sheets and insights check out our Audience Extension Resource Library.

Webinar Decks
Tactic One Sheets
Digital One Sheets