The biggest buzzword in the industry for the last couple of years has been programmatic advertising. If you are one of the marketers who is still not convinced that programmatic is the future of digital display advertising, this is for you:
So we at Centro put together a guide for you on “Programmatic 101”. This guide will have answers to everything you need to know but were too afraid to ask!
Programmatic essentials: What it is and what it isn’t
Best practices for leveraging programmatic technology in your marketing strategies
How new technology in the programmatic space can be leveraged to enhance digital campaigns
Various audience targeting techniques available with programmatic buying tools & strategies for choosing which tactics to use and when to use them